New DOOH working group aims to simplify programmatic supply chains and increase transparency
Montreal, October 4 April 2022 /PRNewswire/ – Hivestack, the largest independent, global programmatic digital out-of-home (DOOH) advertising platform, announced today that the company’s Chief Technology Officer (CTO), Mina Najib Has been appointed chair of Prebid’s DOOH working group.
The purpose of the Prebid DOOH Working Group is to enhance the Prebid Framework with DOOH support, and to design how the DOOH format will look in the Prebid Framework (vs. Display, Video In-Stream, Video Out-Stream, etc.) websites, and collaborate with other committees on new and improved ‘s documentation.
Naguib commented on the appointment: “I am delighted to accept the chair of this important working group. We are confident that the pre-bid DOOH working group will help address an important and emerging complexity facing DOOH publishers. Excitingly emerging, there is a need to assist DOOH publishers in mediating between procedural sources in a fair, open, and transparent manner, thereby streamlining the supply chain. I look forward to working with all committee members to identify and prioritize roadmap items, Discuss development plans and oversee open source code that is freely available to the entire DOOH ecosystem. In addition, we firmly believe that the Prebid organization is the best place to achieve this.
Prebid has historically been one of the most important organizations driving growth across all media channels. Today, almost all masthead bidders in digital advertising are based on Prebid’s specifications. Hivestack believes history is about to repeat itself, for DOOH ads. As a way to encourage adoption, the company is preparing its own ad server to integrate the Prebid open source code that will be produced by the Prebid DOOH working group. Additionally, Hivestack will enable its supply-side platform to be called from all other ad servers in an open and transparent manner.
Hivestack is the largest independent, global, full-stack marketing technology company powering the buying and selling of programmatic digital out-of-home (DOOH) advertising. Hivestack was founded in 2017 and is headquartered in Montreal, Canada And do business in more than 25 countries around the world.For more information, please visit hivestack.com Or follow us on LinkedIn, Twitter and Facebook @hivestack.
Founded in September 2017, Prebid.org is an independent organisation that ensures and promotes fair, transparent and efficient header bidding across the industry. Funded by paid memberships, it manages open source projects Prebid.js, Prebid Mobile, Prebid Server, Prebid Video, Prebid Native, and more. Prebid.org is open to all companies that belong to the programmatic ecosystem, from ad tech vendors to publishers and more. We believe that by working together, we can drive standardized, transparent ad technology that makes it easier for buyers and sellers to transact at scale in a fully programmatic ecosystem.