The pandemic has changed the status quo, and the wealth management industry is no exception. Both institutional and retail investors have changed their expectations and preferences for investment product consumption.
The pandemic has increased the reliance on technology across all industries and functions. In fact, technology has come a long way over the years, paving the way for creative solutions that will fundamentally change the way many industries work. The wealth management industry is the latest of many that have evolved and adapted to cutting edge technological solutions. Wealth managers and financial advisors may no longer need to spend hours on spreadsheets and fact sheets doing calculations and analyses. These traditional wealth management techniques have become obsolete thanks to technologies such as artificial intelligence, and the proper use of technology tools and products to help clients through these difficult times is a unique challenge for wealth managers.
Here are some of the ways technology is impacting the wealth management industry:
Automated customer service
Wealth management service providers find it challenging to respond to client needs 24/7 without technical support. Due to the ever-increasing cost of quality human resources, the quality of service provided to customers may ultimately suffer. Wealth management has developed here thanks to two cutting-edge technologies, artificial intelligence and machine learning.
More and more service providers are now offering AI-powered chatbots to help resolve customer queries. AI eases the workload of asset management professionals by sending only critical and high-priority questions and requests to the appropriate employees. Through machine learning, AI can even record and learn customer interactions over time.
Creating Unique Products for Wealth Management Clients
Financial wealth managers can use AI technology to create differentiated products for their clients. Algorithms use the data collected and information about customers to decide which investments customers should make or how to allocate their money.
Wealth managers benefit from it because it makes their jobs easier. Whereas humans can further refine information to generate customized products for each customer, AI may only provide customized products for customers.
In the past, wealth managers and consultants could manually create wealth development techniques, but could not test them in the real world. Therefore, their effects cannot be fully assessed or predicted until such strategies are actually implemented. This has turned many solutions into hits, often putting clients’ investments at risk.
Financial and wealth creation approaches can now be broadly assessed in light of developments in market wealth management. The ability to backtest financial plans and strategies enables asset managers to make more accurate judgments while reducing risk.
Omnichannel approach to customer engagement
While digitization is inevitable, personal interactions will always be relevant in the wealth management industry. Most customers still feel more relaxed and secure when they know someone is on the other side of the screen when dealing with their finances and assets. To offer the best of both worlds online and traditional face-to-face, an omni-channel or hybrid wealth management service model is ideal. The secret to any effective digital wealth management program lies in the right mix of robotic and human touchpoints.
Drive value through automation
Internal legacy infrastructure is extremely complex, labor-intensive, and inefficient, typical of the wealth management industry. By harnessing the potential of cutting-edge technologies such as artificial intelligence, machine learning and blockchain, creative fintech and regtech companies have created a variety of automation solutions for incumbents to enhance their operations and increase revenue.
The road ahead!
As technology advances, we become more and more dependent on technology. Gone are the days of entering information into a spreadsheet and using simple formulas to calculate numbers. The workforce is being impacted by AI, especially in the wealth management industry.
The wealth management industry is characterized by extremely complex, inefficient, and labor-heavy in-house legacy infrastructure. Innovative fintech and regtech providers have developed various automation solutions for incumbents to enhance their operations and increase profitability by harnessing the power of emerging technologies such as artificial intelligence, machine learning and blockchain.
The views expressed above are the author’s own.
end of article