Today, Twitter will finally remove the “legacy” blue tick from verified accounts.
Elon Musk announced earlier this month April 20th is the last date to remove the checkmark – nearly three weeks away Originally planned to do this for April Fools.
The only remaining blue ticks will be Subscribed to Twitter Bluewho are in the UK or associated with the company spend up to £11 a month.
Accounts with different colored checkmarks will retain these – Gold means they are a verified business, while gray means they represent a government, multilateral organization or official.
it draws the curtain on one of the most chaotic elements muskthe management of or Twitter since his The controversial $44bn (£38bn) takeover last October.
The tick timeline under Musk
One of Musk’s first big decisions was to allow users to pay for checkmarks, Declare “power to the people”.
But it quickly backfired, flooding the platform with accounts Impersonating brands, celebrities and politicians.
A person claiming to be former US President George W. Bush tweeted that “I miss killing Iraqis”, while another posing as an official Nintendo account posted a photo of Super Mario making a rude gesture .
Twitter therefore paused the rollout of paid ticksintroducing different colored ticks to differentiate between government, business and individual, and Twitter Blue relaunches a month later.
Musk has long said the changes are an attempt to completely remove the so-called “traditional” blue checkmarks that Twitter introduced shortly after its initial rollout to help people understand which accounts were legitimate.
In the final debate before a removal date was set, Twitter makes old verified offers indistinguishable from those already paid.
Celebrities, sports stars and journalists will all be affected by today’s knockout.
People like NBA icon LeBron James and The Associated Press say they won’t be paid to maintain the status quo.
The New York Times is also one of Musk’s most despised outlets, prompting him to delete it early.